DROP
Readiness Checklist Used Before Capital Routing
This checklist is used by DROP before any capital is routed into an asset, SPV, format, or venture.
Purpose: confirm asset is clearly defined, governable, legally routeable, operationally executable, and commercially coherent.
Principle: capital does not solve formation. Formation must exist before routing capital.
Critical Rule: any Critical Gate failure blocks capital routing regardless of total score.
Decision Rule
An asset is not capital-ready unless it passes all Critical Gate items.
PASS — Capital routing permitted
PASS (Conditional) — Written conditions + deadlines
HOLD — No routing until resolved
REJECT — Not suitable under current structure
Section 1 — Asset Definition
Critical Gate1.1 Asset Clarity
- Asset is clearly defined in one sentence
- Asset category is identified (merch venture / format IP / music IP / creator world / partnership / other)
- Asset boundaries are explicit (what is included / excluded)
- Asset can be described as a standalone economic object (not the artist's career)
1.2 Boxability
- Asset can be ring-fenced in a legal/economic container
- Asset survives independently of any single moment/campaign
- Asset outputs/deliverables are finite or governable
- Future derivative rights are identified (if applicable)
1.3 Dependency Risk
- Core dependencies are identified (artist, partner, platform, venue, supplier)
- Single-point-of-failure risks are documented
- Asset viability holds if a key collaborator exits, or risk is acknowledged and priced
PASSPASS (Conditional)HOLDREJECT
Section 2 — Ownership & Rights
Critical Gate2.1 Ownership Mapping
- Current ownership map exists (who owns what today)
- Intended ownership map exists (post-formation target)
- Ownership conflicts / overlaps identified
- Beneficial ownership verified
2.2 Rights Clarity
- Relevant rights identified (masters / publishing / likeness / trademarks / format rights / recordings / footage / merch designs)
- Rights chain documented
- Missing rights listed with remediation plan
- No ambiguous ownership assumptions remain
2.3 Permissions & Consents
- Required consents/releases signed or in process
- Collaborator rights usage documented
- Platform/distribution obligations reviewed (if already live)
2.4 IP Protection Readiness
- Trademark/brand registration status confirmed
- Filing strategy defined (if not yet filed)
- IP registration timeline aligns with launch/commercial milestones
PASSPASS (Conditional)HOLDREJECT
Section 3 — Legal & Entity Readiness
Critical Gate3.1 Entity Structure
- Correct legal entity identified (or formation required)
- Entity jurisdiction suitable for the asset
- Entity ownership / cap table documented
- Signing authority is clear
3.2 Contract Readiness
- Core agreements exist (or templates prepared)
- Key commercial terms documented in writing
- Revenue share logic defined
- Term / termination / renewal rules defined
- Audit / reporting rights included where relevant
- IP ownership / license language explicit
3.3 Capital Routing Readiness
- Correct recipient entity/account identified
- Capital use purpose documented
- Restrictions on use of funds documented
- Capital instrument defined (SAFE / equity / loan / SPV / advance / other)
3.4 Compliance Basics
- KYC/KYB requirements completed (if applicable)
- Tax implications identified
- Required invoices/records can be produced
- No unresolved legal disputes blocking routing
PASSPASS (Conditional)HOLDREJECT
Section 4 — Governance & Decision Architecture
Critical Gate4.1 Decision Rights
- Who decides what is documented (creative / commercial / legal / capital / hiring)
- Approval thresholds are defined
- Deadlock resolution path exists
- Escalation path exists for urgent decisions
4.2 Operating Rhythm
- Weekly / biweekly review cadence defined
- Reporting cadence defined (financial + operating)
- KPI owner assigned
- Documentation owner assigned
4.3 Risk Controls
- Known failure modes identified
- Kill / pause conditions defined
- No-go triggers documented
- Contingency actions defined for top 3 risks
4.4 DROP Role Clarity
- DROP role explicitly defined (governance / formation / operator / advisor / co-builder)
- DROP compensation/equity basis documented
- DROP vs partner responsibilities are clear
- Scope creep boundaries documented
PASSPASS (Conditional)HOLDREJECT
Section 5 — Operational Readiness
5.1 Execution Plan
- 90-day execution plan exists
- Key milestones are dated
- Critical path identified
- Dependencies between milestones visible
5.2 Team & Partner Capacity
- Execution owner identified
- Required partners/vendors identified
- Partner commitments confirmed
- Capability gaps identified with mitigation plan
5.3 Production / Delivery Readiness
- Deliverables are defined
- Production timeline is realistic
- Budget assumptions documented
- QA/review process exists (if applicable)
5.4 Operational Failure Risk
- Bottlenecks identified
- Backup vendor/partner options identified (if needed)
- Timeline sensitivity understood (impact of 2-4 week delay)
PASSPASS (Conditional)HOLDREJECT
Section 6 — Commercial & GTM Readiness
6.1 Monetization Logic
- Revenue model clearly stated
- Primary revenue stream identified
- Secondary streams identified (if relevant)
- Unit economics assumptions documented
6.2 Market Path
- Customer/audience defined
- GTM path defined (channels, partners, launch sequence)
- Distribution dependencies identified
- Commercial milestones defined
6.3 Pricing / Deal Logic
- Pricing assumptions exist
- Revenue split assumptions exist
- Deal terms align with long-term asset value
- Commercial trade-offs understood (speed vs ownership vs margin)
6.4 Evidence Quality
- Existing traction documented (audience, sales, engagement, demand)
- Evidence verified (not anecdotal only)
- Key assumptions requiring validation listed
PASSPASS (Conditional)HOLDREJECT
Section 7 — Capital Use Discipline
Critical Gate7.1 Purpose of Capital
- Capital use is specific (not general growth)
- Capital tied to milestones
- Capital not used to compensate for unresolved governance gaps
- Use of funds improves asset quality, not just activity volume
7.2 Recoverability / Leverage
- Capital creates recoverable value, or rationale for non-recoverable spend is explicit
- Spend proportional to asset maturity stage
- Downside case understood
7.3 Anti-Pattern Check
- No routing into unclear ownership
- No routing into informal agreements
- No routing to save momentum without structure
- No routing due to external pressure/urgency alone
PASSPASS (Conditional)HOLDREJECT
Section 8 — Final Readiness Summary
Asset Definition: ___ / 4
Ownership & Rights: ___ / 4
Legal & Entity Readiness: ___ / 4
Governance Architecture: ___ / 4
Operational Readiness: ___ / 4
Commercial & GTM: ___ / 4
Capital Use Discipline: ___ / 4
Total: ___ / 28
Score is secondary. Critical Gate failures override score.
PASS — Capital routing approved
PASS (Conditional) — subject to conditions
HOLD — Reassess after required actions
REJECT — Do not route capital
Conditions (if any): Condition 1 / Condition 2 / Condition 3
Required Actions Before Re-Review: Action 1 (Owner / Deadline), Action 2 (Owner / Deadline), Action 3 (Owner / Deadline).
Required Actions Before Re-Review: Action 1 (Owner / Deadline), Action 2 (Owner / Deadline), Action 3 (Owner / Deadline).
Section 9 — Investment / Routing Memo Snapshot (Optional)
- Asset: [Name]
- Capital Request: [Amount / instrument / use]
- Why Now: [Trigger / irreversibility fork / milestone]
- What Has Been De-Risked: [ ] [ ] [ ]
- What Remains Risky: [ ] [ ] [ ]
- DROP Recommendation: [Proceed / Proceed Conditional / Hold / Reject]
DROP Principle: Capital follows the asset. The asset does not chase the deployment clock.